Picture: Swarvoski website on different divices

„Genius” in the Global Digital IQ Index

In 1895, visionary Daniel Swarovski made the village of Wattens in Tyrol his chosen home and established a company that would process crystals. His innovative crystal jewelry stone polishing method revolutionized the fashion industry. As a result, Swarovski evolved into the world’s leading manufacturer of precisely polished crystals.

Today, Swarovski’s consumer business comprises accessories, jewelry and home décor collections. The products are distributed through more than 2,200 boutiques around the world and last, but not least through the company’s own online store, which makes the portfolio available in 30 countries and in 8 languages.

Projects

d-SIRE has been a partner of Swarovski in the consumer goods segment since 2006. As a digital lead agency we have had a significant impact on the further development of the store platform in recent years and have pushed it into the direction of mobile commerce. The challenge of simultaneously developing adequate production formats for a premium brand and to combine these developments with a strong focus on performance is one we love to embrace time and again. The editorial segment “Styles & Trends” and the Wink Blog ensure authenticity and give the online presentations their emotional charge.

Services

Analysis and consulting, concept, design, frontend development

www.swarovski.com
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Picture: Douglas startpage on a desktop computer

E-Commerce for Europe’s No. 1

In Europe, when someone talks about perfume stores they talk about Douglas. The European market leader in the beauty segment has secured an excellent position for itself thanks to its consistent cross-channel strategy.

There are good reasons why Douglas received an award for best multichannel presence at the INTERNET WORLD Business 2013: “Douglas has a compelling presence thanks to its excellent usability and the complete integration of its online and brick and mortar business. The company is one of the very few multichannel providers in Germany that has been able to integrate its store inventory management and the customer card into its online store. Moreover, Douglas offers a very broad assortment online, which has ideal search functions thanks to the easy-to-use navigation structure.”

Projects

d-SIRE has been Parfümerie Douglas’ lead online agency for more than 15 years. We have accompanied the establishment of the E-commerce segment as part of the retailer’s corporate and sales strategy and have implemented cross-channel marketing measures.

The product diversity reflects almost the entire spectrum E-commerce has to offer today: Major projects, such as store re-launches are on the agenda; as are ongoing support demands for promotions, sweepstakes, site updates or the provision of advertising resources. We have managed the online marketing responsibilities for all channels for many years and continually optimized their efficiency. We have supported usability tests, which made it possible to attain measurable and significant conversion increases. Last but not least, d-SIRE was involved in award winning innovative projects: For a pilot store in Mainz, we did for instance develop digital applications with strong online and social media network links.

Services

Analysis and consulting, concept development, design, frontend development, performance marketing, backend development (for campaigns and promotions), application development

www.douglas.de
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Picture: Marc O’Polo webshop auf different devices

Premium Casual Fashion for Individualists

Marc O’Polo, one of the leading modern casual brands in the premium segment, also presents its consistent, urban and relaxed lifestyle vision for those who expect more in its online store. One of the hallmarks of the brand, which has its origins in Sweden, is its commitment to natural fibers. The collections are distributed to 7 countries through a multi-lingual store on the demandware platform.

Projects

The online store, for which d-SIRE developed the concept and design, impresses with a balanced mix of premium product presentations, inspired shopping options and numerous stories. The vast consulting competency is also evident in the newly created “Looks” page featuring trendy outfits. Marc O’Polo styling teams create new suggestions on an ongoing basis. The focus of the project was equally on brand aesthetics, optimum usability and a high conversion rate. On the frontend, the responsive web design does its part to guarantee the best possible store utilization on all devices.

During the pitch, d-SIRE convinced us with its optimum blend of premium brand presentation paired with excellent store performance. Besides its high concept and design service achievements, the agency is especially impressive because of its creative and technical capabilities, which helped us a lot during our E-commerce project, which included a platform change and the introduction of a responsive web design.

Alexander Lechner, Head of eCommerce, Marc O’Polo

Services

Concept, design, frontend development

www.marc-o-polo.com
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Picture: Cyberport shop on different devices

The Needs-oriented and Innovation-driven eTailer

Boasting revenues in excess of EUR 450 million, Cyberport is one of Europe’s most successful computer technology and digital electronics retailers. Since the launch of its web store in 1999, www.cyberport.de has evolved into an online technology market that sells more than 40,000 brand name products and also has brick and mortar stores.

Cyberport considers itself a new kind of eTailer: The “Digital Outfitter” customers come to when they are looking to purchase technological products is less product oriented than it is customer needs driven.

Projects

The consultation-driven approach is evident on all levels of the brand experience and most especially in the online store product access: Product management maintains comprehensive expanded meta information on products, which make particularly needs-oriented filtering possible. This is a unique selling point, which has remained unrivaled since 2009.

Based on the above, we were able to develop innovative functions for the online store re-launch and its mobile adaptation. The powerful filtering functions and the unique comparison list using drag and drop provided the foundation for the development of a new dimension in product access in a gigantic assortment. Numerous awards Cyberport received have confirmed that we have raised the bar in this market considerably.

Services

Concept, design, frontend development

www.cyberport.de
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Picture: Crystals from Swarovski website on different devices

The Ingredient Brand’s Success Story

Swarovski can look back on a long partnership history with icons of the fashion world, including Coco Chanel, Elsa Schiaparelli and Christian Dior. Today, the company still cooperates closely with high-end brands and world famous designers in conjunction with international fashion projects. Hence, Swarovski crystals can be found on the red carpets of this world time and again, where they give the products on display a touch of luxury.

The close collaboration between Swarovski as an ingredient brand and the creative partners from all over the world results in the continuous creation of breathtaking products that are presented in an attractive way on both, the website and a magazine app for consumers.

Projects

Prior to our partnership, the ingredient brand (at the time under the company name SWAROVSKI ELEMENTS) still presented itself as a straight-forward flash website: Nice to look at, but difficult to use and impossible to find for search engines. Hence, we found ourselves confronted with a vast array of challenges: How do we achieve the best possible balance of strong brand presentation and maintenance efficiency? How do we highlight the diversity of B2B partners, products, topics and events in a manner that is relevant for consumers?

In response to these questions, the online platform “Crystals from SWAROVSKI” now offers a continuous flow of inspirations in various formats: Comprehensive online specials, such as the Wedding Directory are among those offerings along with an online magazine, which is published monthly. Employees in different regions of the world maintain the Crystal Blog, which presents an attractive mix of global and regional topics.

The synergistic relationship between the ingredient brand and product manufacturers has become absolutely tangible and has turned it into a communications tool both sides appreciate.

Services

Analysis and consulting, concept development, design, frontend development, mobile application development

crystals.swarovski.com
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Picture: Swarovski Professionals B2B portal on different devices

Digital Sales Support for Business Clients

Swarovski crystal elements are synonymous with perfect brilliance, quality and perfection. The have inspired generations of creative talent and allowed artists to bring to life their own innovative products in the fields of fashion, jewelry, accessories, interior design and lighting. However, time never stands still: in recent years, the market environment of the company’s business clients has become considerably more diverse, individual and sophisticated. The B2B portal is a central element to ensure that the needs of the B2B target group will also be optimally accommodated in the future.

Projects

The portal, which was launched in May 2014, attained a new developmental level for the management of relationships with business clients. Now, for the first time, the entire crystal elements catalog is available online without a login requirements. Powerful filtering functions help site visitors to find what they need among the vast selection of different crystals.

In addition, professional users now also have the option to utilize other offers along the value chain – starting with the design, to application services and manufacturing to the sale of the finished products. Given that the management of personal relationships is an absolute top priority for Swarovski in its premium segment, a lot of emphasis has been placed on lowering the bar for contacts: The aim is to generate new leads for potential new accounts and to continually stay in touch with existing customers.

The B2B portal is designed to be completely responsive, which ensures optimum usability on all devices in an exemplary fashion. The modular structure of the content pages also facilitates the ongoing website maintenance.

Sevices

Analysis and consulting, concept development, design, frontend development

professional.swarovski.com
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Picture: Aktion Mensch FrageZeichen campaign website on a desktop omputer

“We” Wins – Always

The Aktion Mensch’s mission is the advocacy for improved living conditions for handicapped adults, children and adolescents and to foster inclusion – interaction on an equal basis – in modern society.

Its three activities – social lottery, support and provision of information – are closely interlinked: About 4.6 million people participate in the lottery on a regular basis and thus provide the financial foundation. As a result, it has become the largest private non-profit for the common good in Germany. At the same time, the association draws the public’s attention to societally relevant issues through nationwide information campaigns and activities in Germany. The advocacy work of the Aktion Mensch always focuses on a beneficial outcome for all. This is also underscored by its motto “We” Wins – Always.”

Projects

In 2001, long before everyone began to use the buzzword “Web 2.0,” the Aktion Mensch initiated a comprehensive grassroots information campaign that aimed at triggering a conversation among the people online. The 1000-questions-iniviative focused on the subject of bioethics and, among other things, resulted in the compilation of a book comprising nearly 10,000 questions, which was handed over to the Ethics Council that had been appointed by the German Federal Government and which had a major impact on the political developments.

This project is just one example of the pioneering societal role the Aktion Mensch has assumed since the turn of the millennium and which d-SIRE has had the pleasure to accompany in numerous projects. Among the highlights was the advocacy campaign "5000xZukunft" (which started in 2004) and the largest information sharing project to date - "dieGesellschafter" (started in 2006). The advocacy for handicapped accessible web sites also was a very early issue we tackled and it motivated us to consistently work on our related skills to attain perfection.

Since 2011, today’s core topic – inclusion – is one of the matters the Aktion Mensch pushes for with great intensity. In digital media, d-SIRE provides pertinent support. Other major activities will follow – so things will stay riveting.

The project specific responsibilities of d-SIRE comprise the entire palette of our service spectrum from concept development, design and frontend development to backend implementation.

Services

Analysis and consulting, concept development, design, frontend and backend development, web analytics

www.aktion-mensch.de
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Picture: CHRIST online store on a laptop

Fascination Jewelry and Watches

Germany’s number 1 jewelry retailer does not only offer premium quality products and excellent service, but also very special jewelry ideas and an amazing shopping experience at its more than 200 retail stores.

Projects

In the digital age, customers expect more than outstanding products and superior service: Successful online stores trigger desires, are click efficient and have a high level of conversion orientation.

The objective of the first project phase was the redesign of the all-encompassing side frame and adaptation of the new corporate design as well as the optimization of the most important access paths. The new homepage with its generous image formats creates an emotional basis that triggers stronger click activities. The placement of the teasers reflects relevant user needs in a consistently relevant manner: The spectrum ranges from topically seasonal entries and brand specific specials to clearly sales generating elements.

Large menus offer diverse and direct links to pieces of jewelry and watches. The central landing pages for the core categories have been standardized and elevated thanks to editorial elements that provide the basis for more storytelling. This applies in particular to product worlds that differentiate Christ from the competition, such as “Jette”, “Premium” and “Diamonds”, which now attract a lot more attention.

Services

Concept development, design

www.christ.de
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Picture: Gib Aids keine Chance website on a desktop computer

International Model for Prevention Measures

One of the greatest focal points in the work of the Federal Department for Health Information [Bundeszentrale für gesundheitliche Aufklärung (BZgA)] since 1987 has been the HIV and aids-related prevention campaign. Its supreme goal is to prevent as many cases of new HIV infections and other sexually transmitted diseases as possible.

“Gib Aids keine Chance” (Don’t give aids a chance) has been the largest and most comprehensive health information campaign ever since. It is a model for successful public prevention strategies and is being emulated around the globe.

Projects

“Gib Aids keine Chance” is the most comprehensive BZgA knowledge and service portal. While the parallel low threshold campaign site “Mach’s mit” focuses increasingly on the general public, “Gib Aids keine Chance” offers more detailed information on sexually transmitted diseases. Moreover, the portal provides various consulting options with anonymous contact links to German and foreign language experts.

Pedagogues and social workers play a particularly important role in this context. Hence, one of the core components of “Gib Aids keine Chance” is the provision of suitable prevention work methods. The target group, age, topic and setting can be selected with an interactive method finder. As a result, the system suggests specifically tailored methods that can be added to a “shopping list.” Once complete, all materials can be downloaded directly as a package or ordered via postal services.

d-SIRE has been fully responsible for the concept development and layout of the information portfolio and the technical front and backend realization (based on TYPO3) since 2006.

Services

Concept, design, front and backend development

www.gib-aids-keine-chance.de
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Picture: Cadenzza online store on a laptop

Multi-brand International Designer Jewelry Retail

Cadenzza is a brand known for its unique collection of handpicked pieces of luxury costume jewelry. The objective of the collection is to gather the world’s best creations and bring them together in a single place – covering everything from renowned designer pieces to up-and-coming stars to the most thrilling contemporary fashion brands. The brand promises to offer everyday affordable luxury experiences that emphasize the inner beauty of any woman.

Cadenzza offers extraordinarily inspiring environments and customized services – both in its brick and mortar stores and online.

Projects

Shoppers have the opportunity to acquire jewelry from 100 world famous designers and up-and-coming fashion talents – including Jean Paul Gaultier, Roberto Cavalli and Versace – 24/7.

Accessibility and proximity – these are properties the brick and mortar stores are especially known for and they have been transferred in a media adequate and performance oriented manner to the company’s online world in conjunction with the store project. Cadenzza uses editorial, blog-like authentic forms of presentation for this purpose. On the “We Love” page, shoppers can find reports on the latest trends as well as styling tips for any occasion, supported by well-known fashion bloggers who have a personal affinity for the street style perspective.

Services

Concept development, design, frontend development

www.cadenzza.de
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Picture: Website of the World Aids Da on different devices

Living in a Positive Community – Not Just on December 1

Since 1988, December 1 – the World Aids Day – is the most important HIV-related day of advocacy and remembrance. Governments, organizations and associations host numerous activities around the world on this day to launch calls to action and to demonstrate solidarity with individuals affected by HIV.

The BZgA organizes the German campaign in partnership with the Federal Agency for Health, the German AIDS Advocacy Association and the German AIDS Foundation.

Projects

In recent years, the World Aids Day campaign has gone through some notable changes: While a few years ago, celebrity testimonials by famous Germans such as Boris Becker, Christiane Paul or Phillip Lahm were still considered the primary contributors, the approach has been changed step-by-step to a dialog-driven, site visitor activating direction. The call to declare solidarity was sent out in the worldwide web and drew hundreds of thousands of responses on the campaign platform and on Facebook.

HIV infected patients and their personal environs are now at the heart of the campaign as protagonists. The current campaign “Positiv zusammen leben” (Living in a Positive Community) focuses on personal “ethical questions” and encourages tolerance. After all, most people know that they are protected against HIV infections in their everyday lives. However, in those situations where this knowledge is key, some still don’t trust it – fear is stronger. That’s why "Positiv zusammen leben" asks the all-important question: What would you do?

Since 2008, d-SIRE has participated in the digital extension of the campaign from a concept-development and a design perspective and is fully responsible for the technical production (frontend development, CMS implementation). The site received the renowned BIENE Award for its high level of handicapped accessibility.

Services

Concept, design, frontend and backend development

www.welt-aids-tag.de
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Picture: Start page of Swarovski Optik on a laptop

Because Some Moments are Once in a Lifetime

Tyrol-based company Swarovski Optik manufactures and distributes high precision optical instruments. The slogan “See the Unseen” symbolizes the brand promise that its products will allow people to experience special moments in nature observation in an entirely new dimension.

In this case, the quality concept extends far beyond just technology. Only a perfectly aligned package of excellent optical components, functionality, ergonomics, design and services can meet these expectations. The combination of tradition, manufacturing experience, quality consciousness and innovative power is not only the company’s recipe for success but also the foundation of a sustainable corporate strategy.

Projects

The re-launch of swarovskioptik.com has considerably elevated the digital brand experience and the tangibility of the brand for users.

An online store for 12 countries in 4 languages is at the heart of the web presence. With the assistance of rich, large images, the experience worlds of binoculars and telescopes are shown in an impressive presentation that triggers desires and buying impulses simultaneously. On this website, the bridge between the technically sophisticated products and their highly emotional applications has been built thanks to numerous embedded videos that are seamlessly linked to social media content.

Services

Concept, design, frontend development

www.swarovskioptik.com
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