Anti-Aging - Collaboration since 1999
In Europe, when someone talks about perfume stores they talk about Douglas. With its comprehensive multi-channel strategy, the European market leader in the beauty segment has established an outstanding position for itself.
There are good reasons why Douglas received several awards for best multichannel presence in recent years. The integration of numerous services, including the Douglas Beauty Card, convinced the award juries, as did the content offerings and the unique product selection, which is made accessible in a highly user-friendly manner via the navigation structure.
Selected Projects
Douglas Online Shop
Beautiful Commerce
Douglas was one of the first major German retailers to recognize the potential of digital sales back in the early 00s. Very early on, pure brand showcases became a fully-fledged online store, and we played a key role in its development.
Throughout the entire process of digitization, from Web 2.0 to social media and mobile-dominated commerce, we have accompanied the developments over the years strategically, conceptually, design-wise and in front-end development.
Major Shop Relaunch
The last major relaunch of the online store took place in 2017 during the brand's upscaling phase. This is where the foundations were laid for today's store and its subsequent iterations. A pattern library based on the principle of atomic design was used to create a flexible and consistent visual system. The responsiveness of the user interface for different device types was also implemented during this relaunch.
A renewed Self-Confidence
The new look was also reflected in the communication and dialog with the target groups. During a period of testing, numerous innovations were tried out and integrated into the store experience. The close integration social networks and the cooperation with beauty influencers are particularly noteworthy here.
Visual Concepts with Wow!
In close collaboration with the Visual Merchandising team, we develop tailor-made concepts for numerous Douglas perfumeries. Especially in prime locations, we create luxurious, artistically inspired experiences that leave a lasting impression. From the initial design to the final execution, we craft presentations that transform each store into a special place. This way, shop windows and sales areas become impactful stages for unique brand moments.
Douglas Summer Beauties
In the summer of 2023, Douglas is presenting a selection of its own brands in a large-scale store campaign, consisting of window decorations and in-store elements. d-SIRE develops the overall concept as well as the assets for the participating brands and produces all the desired printed materials for equipping over 330 stores in Germany and Austria.
(Re-)Openings
To give store openings a uniform appearance, d-SIRE develops a comprehensive concept for Douglas: from window coverings during the construction phase to the setup on the opening day with window stickers, posters, giveaways, and decorations, all the way to the creation of a guideline for all involved. For particularly renowned locations, the concept is expanded with additional event ideas.
SCAN ;& GO
Douglas offers the SCAN & GO service in selected stores. Contactless payment with a smartphone works without queuing at the checkout. d-SIRE developed the look of SCAN & GO as well as the communication and provided the assets for the POS.
Global Marketing – International Design Templates
Toolboxes for Douglas international
In addition to the newsletters, teasers and banners that we create and produce for Douglas, we also develop the toolboxes that serve as design templates for the design teams in all Douglas countries across Europe to ensure a consistent brand image.
In close coordination with Douglas Global Marketing, CI-compliant, brand-oriented designs are created month after month, both for current themes and for trendy and exclusive brands such as Kylie Cosmetics, Keys Soulcare and Florence by Mills.
Social media
We create teasers, stories and video content for social channels such as Instagram and TikTok, and also support our client's social media team with design templates and collaboration on the "Social Brand Book".
Douglas Marketing Solutions with First-Party Data
Website Production
As Europe's N°1 beauty retailer, Douglas offers its industry partners a unique platform to present themselves to a beauty and lifestyle-oriented audience. d-SIRE supported the Douglas Marketing Solutions team in the production of its web presence.
Douglas Beauty Booking
In March 2019, "Douglas Beauty Booking" was launched, an online platform for booking appointments in Berlin beauty salons, tested and recommended by Douglas. To support the service, Douglas designed newsletters, teasers and brochures and creatively helped with the online promotion of special on-site events such as the Douglas Beauty Booking Bus. The service, which was well received, was no longer profitable when the salons had to close due to the coronavirus pandemic and was therefore discontinued in mid-2021.
Douglas Beauty Tester: TEST – LOVE – SHARE
As part of the Douglas Beauty Tester Community, customers are exclusively one of the first to try out new products and share their experiences on social media. d-SIRE designed the "Beauty Tester" information brochure included in the product packages as well as flyers, which are also included in the package and give the testers an understanding of the product to be tested. We were also able to support the service with advertising measures in e-mail marketing or on douglas.de.
Cheeky. And free!
Clean Beauty. My Way.
Clean beauty, a megatrend in the beauty world, stands for cruelty-free products that do not contain certain controversial ingredients. The "clean" does not stand for "better than", but for "free from". Clean Beauty provides quick orientation when shopping. All one.two.free! products are also vegan.
With the Clean Beauty category and its innovative product range, the market leader is responding to the ever-growing trend towards a conscious and healthy lifestyle among customers. Super easy, right?
With one. two. free!, Douglas has enriched this market segment with a new own brand. Its independent brand presence expresses the promise of natural beauty with the perfect glow.
Starting with a range for facial care, the range has been successively expanded to include body care and make-up products.
A Guide for the daily Beauty Routine – #gethatglowgirl
The website designed by d-SIRE impresses with a generous, visually strong design in soft pastel shades. Appealing, natural animations reflect the lifestyle of a young target group. The clean beauty concept is consistently supported by icons and corresponding explanations.
The seamless Transition to the Douglas Online Store
The brand presence of one.two.free! offers links from the respective product pages that lead to the Douglas online stores in various countries. In this way, purchase impulses are converted directly into real sales.
The one.two.free! website was created entirely by d-SIRE with Wordpress.
Douglas Online Shop
Beautiful Commerce
Douglas was one of the first major German retailers to recognize the potential of digital sales back in the early 00s. Very early on, pure brand showcases became a fully-fledged online store, and we played a key role in its development.
Throughout the entire process of digitization, from Web 2.0 to social media and mobile-dominated commerce, we have accompanied the developments over the years strategically, conceptually, design-wise and in front-end development.
Major Shop Relaunch
The last major relaunch of the online store took place in 2017 during the brand's upscaling phase. This is where the foundations were laid for today's store and its subsequent iterations. A pattern library based on the principle of atomic design was used to create a flexible and consistent visual system. The responsiveness of the user interface for different device types was also implemented during this relaunch.
A renewed Self-Confidence
The new look was also reflected in the communication and dialog with the target groups. During a period of testing, numerous innovations were tried out and integrated into the store experience. The close integration social networks and the cooperation with beauty influencers are particularly noteworthy here.
Visual Concepts with Wow!
In close collaboration with the Visual Merchandising team, we develop tailor-made concepts for numerous Douglas perfumeries. Especially in prime locations, we create luxurious, artistically inspired experiences that leave a lasting impression. From the initial design to the final execution, we craft presentations that transform each store into a special place. This way, shop windows and sales areas become impactful stages for unique brand moments.
Douglas Summer Beauties
In the summer of 2023, Douglas is presenting a selection of its own brands in a large-scale store campaign, consisting of window decorations and in-store elements. d-SIRE develops the overall concept as well as the assets for the participating brands and produces all the desired printed materials for equipping over 330 stores in Germany and Austria.
(Re-)Openings
To give store openings a uniform appearance, d-SIRE develops a comprehensive concept for Douglas: from window coverings during the construction phase to the setup on the opening day with window stickers, posters, giveaways, and decorations, all the way to the creation of a guideline for all involved. For particularly renowned locations, the concept is expanded with additional event ideas.
SCAN ;& GO
Douglas offers the SCAN & GO service in selected stores. Contactless payment with a smartphone works without queuing at the checkout. d-SIRE developed the look of SCAN & GO as well as the communication and provided the assets for the POS.
Global Marketing – International Design Templates
Toolboxes for Douglas international
In addition to the newsletters, teasers and banners that we create and produce for Douglas, we also develop the toolboxes that serve as design templates for the design teams in all Douglas countries across Europe to ensure a consistent brand image.
In close coordination with Douglas Global Marketing, CI-compliant, brand-oriented designs are created month after month, both for current themes and for trendy and exclusive brands such as Kylie Cosmetics, Keys Soulcare and Florence by Mills.
Social media
We create teasers, stories and video content for social channels such as Instagram and TikTok, and also support our client's social media team with design templates and collaboration on the "Social Brand Book".
Douglas Marketing Solutions with First-Party Data
Website Production
As Europe's N°1 beauty retailer, Douglas offers its industry partners a unique platform to present themselves to a beauty and lifestyle-oriented audience. d-SIRE supported the Douglas Marketing Solutions team in the production of its web presence.
Douglas Beauty Booking
In March 2019, "Douglas Beauty Booking" was launched, an online platform for booking appointments in Berlin beauty salons, tested and recommended by Douglas. To support the service, Douglas designed newsletters, teasers and brochures and creatively helped with the online promotion of special on-site events such as the Douglas Beauty Booking Bus. The service, which was well received, was no longer profitable when the salons had to close due to the coronavirus pandemic and was therefore discontinued in mid-2021.
Douglas Beauty Tester: TEST – LOVE – SHARE
As part of the Douglas Beauty Tester Community, customers are exclusively one of the first to try out new products and share their experiences on social media. d-SIRE designed the "Beauty Tester" information brochure included in the product packages as well as flyers, which are also included in the package and give the testers an understanding of the product to be tested. We were also able to support the service with advertising measures in e-mail marketing or on douglas.de.
Cheeky. And free!
Clean Beauty. My Way.
Clean beauty, a megatrend in the beauty world, stands for cruelty-free products that do not contain certain controversial ingredients. The "clean" does not stand for "better than", but for "free from". Clean Beauty provides quick orientation when shopping. All one.two.free! products are also vegan.
With the Clean Beauty category and its innovative product range, the market leader is responding to the ever-growing trend towards a conscious and healthy lifestyle among customers. Super easy, right?
With one. two. free!, Douglas has enriched this market segment with a new own brand. Its independent brand presence expresses the promise of natural beauty with the perfect glow.
Starting with a range for facial care, the range has been successively expanded to include body care and make-up products.
A Guide for the daily Beauty Routine – #gethatglowgirl
The website designed by d-SIRE impresses with a generous, visually strong design in soft pastel shades. Appealing, natural animations reflect the lifestyle of a young target group. The clean beauty concept is consistently supported by icons and corresponding explanations.
The seamless Transition to the Douglas Online Store
The brand presence of one.two.free! offers links from the respective product pages that lead to the Douglas online stores in various countries. In this way, purchase impulses are converted directly into real sales.
The one.two.free! website was created entirely by d-SIRE with Wordpress.
Services provided for the client
Analysis and consulting, interim management, UX concept and design, design, frontend development, performance marketing, backend development (for campaigns and promotions), application development
