Beautiful. Powerful. You.
New Online Shop for Judith Williams
Judith Williams is a personality brand and beauty expert. She is a businesswoman, family person, investor in the TV show "Höhle der Löwen" and a socially engaged ambassador. An enabler. Out of love for cosmetics, she founded Judith Williams Cosmetics in 2007 and became the most successful brand in European shopping TV. Today, it has grown into a company with international reach and European production facilities, a successful company with a face and a lot of passion!
Since December 2020, Judith Williams has also been selling her cosmetics products for the first time directly through digital channels. Her strong personality naturally takes a central role in the online store – because no one knows the products better than Judith Williams herself, and no one else could present them more convincingly.
Our task was to combine emotional storytelling with a unique shopping experience to create an extraordinary brand experience. In addition to the development of the visual and interface design, we were responsible for the communication concept, content modeling, wireframing, digital user experience, and SEO. The store implementation was done by a technical service provider in close cooperation with us.