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d-SIRE presents the summer campaign "TASTE THE SPIRIT OF SUMMER" for Nespresso. It combines unique summer experiences with coffee enjoyment and turns festivals into magical moments. The campaign will run for 14 weeks from mid-May to mid-August 2024.

Our agency is responsible for the concept adaptation, text development, the design of the digital and analog assets as well as the technical implementation. The campaign includes email newsletters, postcards, performance banners, boutique displays and flyers.

One highlight of the campaign is the cooperation with Eventim: fans can use the campaign to win VIP tickets for the biggest open-air music festivals Deichbrand and Sonnemondsterne. The large-scale campaign will offer limited Nespresso coffees, machines, accessories and specially designed promotional products throughout the entire period.

So, clear the stage for your summer!

The flagship project "LIEBESLEBEN in Leichter Sprache" which we developed with the Federal Center for Health Education, makes important information on sexual health and sexual diversity accessible to people with learning difficulties. It goes far beyond the legal requirements for public providers in terms of scope and manner. On 35 pages and with a set of 150 individually created illustrations, we were able to set a new benchmark for inclusive communication.

To the Impact of Diversity Awards website

The completely revised online portal Familienratgeber.de offers a wide range of content and support services for people with disabilities and their relatives. It is designed to help people with disabilities to live and work independently. It is therefore an important contribution to greater inclusion and accessibility.

The Familienratgeber was developed by d-SIRE in a user-centered manner and tested with the respective target groups at an early stage. Not only is the public website accessible, but also the customized content management system craft cms. Another unique feature is that all editorial content is also available in Easy Language.

Familienratgeber.de provides contacts to over 25,000 initiatives, advice centers and social institutions. This makes it the largest address database in Germany in this field. A network of regional partners maintains the data records in each region and keeps them up to date.

The Nespresso story began with a simple idea: everyone should be able to make the perfect cup of espresso. As a pioneer, Nespresso has redefined and revolutionized the way millions of people enjoy their coffee, helping to shape coffee culture worldwide. Portioned coffee of the highest quality and a taste experience like that of an experienced barista.

We at d-SIRE are delighted to be able to creatively support this premium brand in the areas of CRM and communication. Our range of services includes the development, adaptation and complete production of campaigns, print and e-mailings for B2C and B2B, as well as asset creation for online or POS.

Aktion Mensch's range of services for volunteering and inclusive engagement has taken a huge leap forward: the volunteer database, which has been in place since 2008, has been fundamentally revamped and expanded into a comprehensive platform.

The new volunteering platform has been accessible via the Aktion Mensch web portal for several weeks now. But not only there: the complete application can also be integrated free of charge by partners on external websites, for example by regional volunteer agencies or associations. Using a simple configuration, they can even adapt the design and function of the application to their individual requirements and corporate design.

During the course of the project, numerous workshops were held with experts from the volunteer agencies and with committed people. This ensured that the new service optimally meets the needs of both target groups.

As part of the project, d-SIRE was responsible for consulting, design and UX as well as the entire technical implementation in the front and back end. The application was implemented in the Microsoft Azure Cloud and offers interfaces for connecting external services.

Digital accessibility is of great importance to Aktion Mensch. For this reason, not only the public website, but also the closed area for the customized administration environment has been made fully accessible.

Links:

Engagement platform at Aktion Mensch
Example of an external integration at freilich Bayern
Administration environment for entering offers

An app to commemorate people who must never be forgotten.

In conjunction with the "Stolpersteine" art memorial, we would like to digitally support the culture of remembrance of the victims of National Socialism. To this end, we use and compile publicly available data from the online encyclopaedia Wikipedia and OpenStreetMap. The personal stories and fates are thus made directly accessible at the places in Germany where they were written. There were already 20,000 Stolpersteine when the app was launched in November 2022. There are now over 30,000, which we regularly add to.

Stumbling Stones Germany is largely barrier-free and can be used by people with severe visual impairments and limited motor skills. The app was realized by us on our own initiative without taxpayers' money or donations.

The world's largest decentralized memorial: "A person is only forgotten when his name is forgotten," says Gunter Demnig, quoting the Talmud.

To commemorate the victims of the Nazi era, the artist places small brass memorial plaques in the sidewalk in front of their last chosen place of residence or work. Demnig began with the first Stolperstein in 1992 and there are now more than 96,000 in over 1,000 German municipalities and 26 countries. The art project is considered the largest decentralized memorial in the world and focuses attention on the people who were persecuted, murdered, deported or expelled during the Nazi regime.

Free app download for iOS and iPad OS, as well as for Androi devices.

Cities and towns in the app (as of November 2023):

Bamberg, Berlin, Bernau bei Berlin, Bonn, Bottrop, Bremen, Chemnitz, Coburg, Cottbus, Dahme-Spreewald (district), Darmstadt, Dortmund, Dresden, Düsseldorf, Eberswalde, Essen, Ettlingen, Falkensee, Frankfurt am Main, Freiburg, Geldern, Halle (Saale), Hamburg, Hanover, Hohen Neuendorf, Iserlohn, Karlsruhe, Kassel, Kiel, Koblenz, Cologne, Leipzig, Lüneburg, Munich, Münster, Nuremberg, Offenburg, Oranienburg, Potsdam, Rendsburg, Remscheid, Schwerin, Solingen, Stahnsdorf, Stuttgart, Teltow, Uedem, Woltersdorf, Worms, Wuppertal, Würzburg.