„Genius” in the Global Digital IQ Index
Based on his vision to create "a diamond for everyone", Daniel Swarovski's mastery of crystal craftsmanship has shaped the company since 1895. His passion for innovation and design has made Swarovski one of the leading brands in jewelry and accessories.
Selected Projects
Online Shop for Consumers
International E-Commerce
Swarovski's consumer business today comprises accessory, jewelry and home decor collections. They are sold worldwide in more than 2,000 boutiques in 170 countries.
The online store we designed made the range and content available in 18 languages and more than 30 countries.
Digital Lead Agency for more than a Decade
d-SIRE worked for Swarovski in the consumer goods business between 2006 and 2019. As the digital lead agency, we have played a key role in shaping the development of the store platform over these many years.
We are particularly proud that our shared passion for swarovski.com was awarded the highest status - namely "Genius" - in the "Digital Competence of Luxury Brands" ranking.
Brand and Performance
Staging brands without losing the focus on sales is a core competence of d-SIRE.
We have always been happy to take on the challenge of developing appropriate forms of presentation for a premium brand and combining these with a strong focus on performance. In addition to the high-quality product presentation, emotions are aroused and buying impulses triggered through storytelling.
Crystals From Swarovski – the Ingredient Brand
Icons of the Fashion World and their Collaboration with Swarovski
Swarovski can look back on a long history of partnerships with icons of the fashion world, including Coco Chanel, Elsa Schiaparelli and Christian Dior. To this day, the company works closely with premium brands and world-famous designers on international fashion projects. Swarovski crystals are always present on the world's red carpets and underline the glamor that the events and celebrities radiate.
Ingredient Brand – a breathtaking Variety of Crystal
The close collaboration between Swarovski as an ingredient brand and creative design partners from all over the world results in collaborations and breathtaking products that are presented on the website and in an iPad magazine app for end consumers.
The Path to Realignment
Before our collaboration, the Ingredient Brand was presented as a Flash website: beautiful to look at, difficult to use and not findable by search engines.
How do we create an optimal balance between a strong brand presentation and efficient maintenance? How do we present the variety of B2B partners, products, topics and events in a way that is relevant to end consumers?
A new sparkling Destination
After an intensive strategy and concept phase with the Swarovski team and stakeholders, the content-driven brand platform "Crystals from SWAROVSKI" was developed by d-SIRE in 2011.
The storytelling with premium and luxury brands as well as with young up-and-coming designers was equally interesting for end consumers and business partners.
Extensive online specials such as the Wedding Directory were featured, as was the monthly online magazine, which was published on the website and the specially developed iPad app.
In addition, the "Crystal Blog" was maintained by employees around the world and thus presented an attractive mix of global and regional topics.
The platform was also set up as a central location for products "made with Crystals from Swarovski". By connecting an API, products with the Swarovski Seal could even be checked for authenticity via the website.
Online Shop for Consumers
International E-Commerce
Swarovski's consumer business today comprises accessory, jewelry and home decor collections. They are sold worldwide in more than 2,000 boutiques in 170 countries.
The online store we designed made the range and content available in 18 languages and more than 30 countries.
Digital Lead Agency for more than a Decade
d-SIRE worked for Swarovski in the consumer goods business between 2006 and 2019. As the digital lead agency, we have played a key role in shaping the development of the store platform over these many years.
We are particularly proud that our shared passion for swarovski.com was awarded the highest status - namely "Genius" - in the "Digital Competence of Luxury Brands" ranking.
Brand and Performance
Staging brands without losing the focus on sales is a core competence of d-SIRE.
We have always been happy to take on the challenge of developing appropriate forms of presentation for a premium brand and combining these with a strong focus on performance. In addition to the high-quality product presentation, emotions are aroused and buying impulses triggered through storytelling.
Crystals From Swarovski – the Ingredient Brand
Icons of the Fashion World and their Collaboration with Swarovski
Swarovski can look back on a long history of partnerships with icons of the fashion world, including Coco Chanel, Elsa Schiaparelli and Christian Dior. To this day, the company works closely with premium brands and world-famous designers on international fashion projects. Swarovski crystals are always present on the world's red carpets and underline the glamor that the events and celebrities radiate.
Ingredient Brand – a breathtaking Variety of Crystal
The close collaboration between Swarovski as an ingredient brand and creative design partners from all over the world results in collaborations and breathtaking products that are presented on the website and in an iPad magazine app for end consumers.
The Path to Realignment
Before our collaboration, the Ingredient Brand was presented as a Flash website: beautiful to look at, difficult to use and not findable by search engines.
How do we create an optimal balance between a strong brand presentation and efficient maintenance? How do we present the variety of B2B partners, products, topics and events in a way that is relevant to end consumers?
A new sparkling Destination
After an intensive strategy and concept phase with the Swarovski team and stakeholders, the content-driven brand platform "Crystals from SWAROVSKI" was developed by d-SIRE in 2011.
The storytelling with premium and luxury brands as well as with young up-and-coming designers was equally interesting for end consumers and business partners.
Extensive online specials such as the Wedding Directory were featured, as was the monthly online magazine, which was published on the website and the specially developed iPad app.
In addition, the "Crystal Blog" was maintained by employees around the world and thus presented an attractive mix of global and regional topics.
The platform was also set up as a central location for products "made with Crystals from Swarovski". By connecting an API, products with the Swarovski Seal could even be checked for authenticity via the website.
Services provided for the client
- Analysis and consulting
- UX concept
- UX design
- Frontend development
- CMS development
- App development
