Because Some Moments are Once in a Lifetime
The Tyrolean company Swarovski Optik produces and sells high-precision optical instruments. The claim "See the Unseen" symbolizes the brand promise of being able to experience special moments in nature observation in a whole new dimension.
Perfection meets Tradition
Swarovski Optik's understanding of quality goes far beyond pure technology: only a coherent package of outstanding optics, functionality, ergonomics, design and service can meet its own standards. The combination of tradition, manufacturing, quality awareness and innovative strength is not only the recipe for success but also the basis of a sustainable corporate strategy.
Our focus: the Brand Experience in the new Online Store
The relaunch of swarovskioptik.com in 2014 significantly enhanced the digital brand experience and the brand's tangibility for users.
The core of the website was the online store for 12 countries in 4 languages.
Spacious and emotional Presentation
The experience worlds of binoculars and telescopes are impressively staged with diverse and large-format images, creating both desire and impetus to buy. The website manages to bridge the gap between technically sophisticated products and their emotional application by embedding numerous videos that are seamlessly linked to social media offerings.
Perfection meets Tradition
Swarovski Optik's understanding of quality goes far beyond pure technology: only a coherent package of outstanding optics, functionality, ergonomics, design and service can meet its own standards. The combination of tradition, manufacturing, quality awareness and innovative strength is not only the recipe for success but also the basis of a sustainable corporate strategy.
Our focus: the Brand Experience in the new Online Store
The relaunch of swarovskioptik.com in 2014 significantly enhanced the digital brand experience and the brand's tangibility for users.
The core of the website was the online store for 12 countries in 4 languages.
Spacious and emotional Presentation
The experience worlds of binoculars and telescopes are impressively staged with diverse and large-format images, creating both desire and impetus to buy. The website manages to bridge the gap between technically sophisticated products and their emotional application by embedding numerous videos that are seamlessly linked to social media offerings.
Services provided for the client
- Project management
- Consulting and UX conception
- UX design
- Front-end development
- App development
