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Encounters can be inspiring, surprising and even irritating. Of course they may also mark the beginning of special relationships. However, in our everyday lifes' personal interactions between handicapped individuals and others tend to occur quite rarely. Consequently, by launching a new campaign focusing on the topic “encounters,” the Aktion Mensch is striving to advance its efforts to create an inclusive society. 

The campaign was rolled out with the video “Das erste Mal” (The First Time): In an unusual casting scenario, about 20 applicants met a second person without any prior briefing except that they were to interact with each other. The pairs scheduled to meet included one person with and one without a handicap. The video shows the surprising and frequently humorous moments as they arose during this experiment. Just a few days after it had been posted online on various platforms, it had already attracted hundreds of thousands of views and generated overwhelmingly positive responses.

The video promotes the Aktion Mensch’s new campaign platform, which will be continuously expanded over the coming year. An interactive quick test covers typical situations that put individuals with and without handicaps in contact with each other and also highlights the uncertainties they face in terms of their behavior. The bridge between encounters in the actual and the digital world has been built by using the hashtag “#begegnet_in” (met_in) with the aim of fostering inclusive encounters through social media and to document such encounters through the posting of selfies. This will   also be the focal point of the upcoming PR event on Equal Rights for Handicapped Individuals on May 5th, which is slated to become the “Day of Interaction.” 

In conjunction with the campaign, d-SIRE will be responsible for the online concept, design and frontend implementation.

During the pitch, d-SIRE convinced us with an optimum blend of premium quality brand presentation and outstanding store performance. Besides excellent concept and design services, the agency shines in particular thanks to its creative and technical capabilities, which proved to be very valuable for us during the implementation of our eCommerce project, which included a switch in platforms and responsive web design

As one of the foremost modern casual brands in the premium segment, Marc O’Polo is launching the go-live of its new online store. Consistent with its brand message, the company is presenting itself as a protagonist of an urban, relaxed lifestyle driven by sophisticated standards.

The assertive website is brilliant thanks to its balanced mix of premium product presentations, inspired shopping options and numerous stories. The fashion brand’s high level of consulting competency is just as evident in the newly created looks section featuring trendy outfits, which are constantly revamped and updated by Marc O’Polo styling teams. Awarded equal importance as the brand aesthetics aspects, the web designers focused on achieving optimum usability and a high level of conversion orientation as they worked on the project. On the front end, the responsive web design is definitely part of what makes the use of the store optimal on all types of devices.

Since 1863, Juweliere CHRIST has been standing for the fascination of jewelry and watches. Yet in the digital age, customers rightfully expect more than excellent products and outstanding service: Successful online shops inspire consumers, are click-efficient and highly conversion-oriented.

The solution that d-SIRE presented in the pitch met the high standards of CHRIST by striking a balance between branding and performance aspects.

The first project phase that has now been completed, encompassed the redesign of the page framework and the optimization of the most important starting points. The new homepage with generous image formats is both strong emotionally and provides attractive incentives to click for various user needs, ranging from branded specials to sales promotions.

Large menus offer direct and versatile access to the entire product range. Category entry pages have been unified and enhanced with editorial elements which lay the groundwork for new forms of storytelling within the shop. Products worlds such as "Jette", "Premium" and "Diamonds" are clear USPs for CHRIST which consequently move into the center of attention.

Within the project, d-SIRE was responsible for the visual design, concept and frontend development.

Since the establishment of the company in 1895, Swarovski crystal elements have been known to meet the highest standards in terms of lustrous sparkle, quality and perfection. They have inspired generations of creative talents and have enabled artists to design their own innovative products in sectors such as fashion, jewellry, accessories, interior design and lighting. However, time does not stand still: in recent years, the business customer market environment has become increasingly diverse, significantly more individualized and more demanding.

The premium brand from Tyrol confronts these new challenges in the further development of its entire portfolio, including the digital segment. Consequently, the Swarovski B2B Portal, which was launched in May 2014, represents a new approach to the maintenance of relationships with business customers.

In order to reach potential customers more effectively, a large portion of the content has been made accessible openly for the first time. It is no longer necessary to register and/or log in.

Given that personal customer service is Swarovski’s absolute number one priority, the company also placed a lot of emphasis on ensuring that the bar for customers to initiate contacts was lowered significantly: the objective is to generate new leads to potential new accounts in a target-oriented manner while the dialog with existing customers is maintained continuously.

The B2B Portal has been implemented in a fully responsive manner, which warrants the optimum operability on all end devices in an exemplary fashion. The content pages are based on modular concepts, which facilitates the performance of ongoing maintenance work. Within the scope of this project, d-SIRE was responsible for the provision of consulting services, the concept development, the digital adaption of the corporate design, the graphic design and the development of the responsive frontend template. The Backend implementation was handled by Swarovski’s in-house IT department.

From now on Typo3 – the well-known Enterprise Content Management System is the new technological base for the educational website "Gib Aids keine Chance" of the Federal Centre for Health Education (BZgA). Besides comprehensive information regarding HIV/Aids and other sexually transmitted infections, the web portal provides offerings for personal consultation and a large selection of methods for professional prevention workers. During the migration process, d-SIRE has put particular effort on maintaining the award-winning accessibility level within the new system environment.